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" Social and digital media is a bullet train, and that bullet train is not coming home. "

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" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" We think of Starbucks not as a coffee company but a media company. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" People around the world, they want the authentic Starbucks experience. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" I despise research. I think it's a crutch. "

" Expect more than others think possible. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" We need to reinvent food at Starbucks. Less could be more. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "