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" I'm much more concerned about America than the Democratic Party. "
Howard Schultz
Party
America
Democratic
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" I'm optimistic about the country; I'm optimistic about the American people. "
Howard Schultz
People
Country
Optimistic
" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "
Howard Schultz
Myself
Always
List
" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
Howard Schultz
Exercise
Trust
Time
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "
Howard Schultz
Connection
People
Experience
" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
Starbucks
" Social and digital media is a bullet train, and that bullet train is not coming home. "
Howard Schultz
Digital
Coming Home
Train
" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "
Howard Schultz
Live
People
Relationship
" Anybody can leverage celebrity for profit. "
Howard Schultz
Anybody
Profit
Leverage
" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
Howard Schultz
Life
People
Parents
" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
Howard Schultz
Opportunity
Our
Goal
" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
Howard Schultz
Growth
Business
Coffee
" I'm a voracious reader. "
Howard Schultz
Reader
Voracious
" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
Howard Schultz
Build
Relationship
Trust
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "
Howard Schultz
Feeling
Mother
Early
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "
Howard Schultz
Look
Tea
Think
" The lifeblood of job creation in America is small business, but they can't get access to credit. "
Howard Schultz
Small
America
Business
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "
Howard Schultz
Own
Think
Strong
" America's leaders need to put their feet in the shoes of working Americans. "
Howard Schultz
America
Shoes
Feet
" This may sound a bit naive, but I got here by believing in big dreams. "
Howard Schultz
Naive
Sound
Believing
" When you start a company, it's a singular focus. You have the wind at your back. "
Howard Schultz
Start
Focus
Company
" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
Howard Schultz
People
Parents
Family
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
Howard Schultz
Starbucks
Think
Runway
" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
Culture
" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
Howard Schultz
Starbucks
Customer
Need