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" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

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" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" I despise research. I think it's a crutch. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" I'm much more concerned about America than the Democratic Party. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" Managing and navigating through a financial crisis is no fun at all. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" I'm a voracious reader. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" I think my whole life, because of where I came from, I had a fear of failure. "