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" I always saw myself wanting to do something deemed successful and good at the same time. "

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" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" We need to reinvent food at Starbucks. Less could be more. "

" My kids probably started drinking coffee in their late teens. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" Starbucks represents something beyond a cup of coffee. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" I'm a voracious reader. "

" This may sound a bit naive, but I got here by believing in big dreams. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" I think growth covers up mistakes. "

" Do I take criticism of Starbucks personally? Of course I do. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" I'm not losing any sleep over Dunkin Donuts. "

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "