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" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

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" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" Great opportunities can be and have been created during tough economic times. "

" The challenge of the retail business is the human condition. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" Success is best when it's shared. "

" People around the world, they want the authentic Starbucks experience. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" Care more than others think wise. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" Don't buy preground coffee. "