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" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "
Howard Schultz
Position
Different
Fired
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" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "
Howard Schultz
Father
Job
Money
" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
Howard Schultz
Political
Day
Gun
" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
Starbucks
" I despise research. I think it's a crutch. "
Howard Schultz
Research
Think
Despise
" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "
Howard Schultz
Trust
Confidence
Life
" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "
Howard Schultz
Decisions
Time
Beginning
" I'm not losing any sleep over Dunkin Donuts. "
Howard Schultz
Losing
Donuts
Any
" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
Howard Schultz
Leadership
Innovation
Apple
" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
Howard Schultz
Balance
Wind
Up
" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
Howard Schultz
Media
Trying
Time
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" People around the world, they want the authentic Starbucks experience. "
Howard Schultz
Around
World
Experience
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" A great business has to have a conscience. You have to know who you are and who you are not. "
Howard Schultz
Know
Conscience
Business
" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
Culture
" Most business people today are not going to invest in the uncertainty that exists in America. "
Howard Schultz
People
Today
America
" My kids probably started drinking coffee in their late teens. "
Howard Schultz
Late
Kids
Drinking
" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
Howard Schultz
Values
People
Want
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "
Howard Schultz
World
Think
Society
" We think of Starbucks not as a coffee company but a media company. "
Howard Schultz
Starbucks
Coffee
Company
" We live in an age where everything is based on the short term. "
Howard Schultz
Where
Short
Live
" Starbucks has changed the rules of engagement for the music industry. "
Howard Schultz
Starbucks
Engagement
Rules
" I love being the underdog. "
Howard Schultz
Being
Underdog
Love
" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "
Howard Schultz
Values
Create
Culture
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
Howard Schultz
Starbucks
Think
Runway
" Great opportunities can be and have been created during tough economic times. "
Howard Schultz
Opportunities
Tough
Economic