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" Starbucks represents something beyond a cup of coffee. "

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" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" Business leaders cannot be bystanders. "

Business Leaders

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" Great opportunities can be and have been created during tough economic times. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" Risk more than others think safe. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" Everyone must have a shot at the American Dream. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" Dream more than others think practical. "

" When it comes to Starbucks, I take every threat very personally. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" Success is best when it's shared. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" Don't buy preground coffee. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "