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" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

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" We think of Starbucks not as a coffee company but a media company. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" I'm much more concerned about America than the Democratic Party. "

" Everyone must have a shot at the American Dream. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" I think growth covers up mistakes. "

" I despise research. I think it's a crutch. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "