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" I'm not losing any sleep over Dunkin Donuts. "
Howard Schultz
Losing
Donuts
Any
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" I can't imagine a day without coffee. I can't imagine! "
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" I think my whole life, because of where I came from, I had a fear of failure. "
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" I love being the underdog. "
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" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
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" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
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" Anybody can leverage celebrity for profit. "
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" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
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" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
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" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
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" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
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" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "
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Achieve
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Find
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
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Kid
Young
You
" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "
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Connection
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Experience
" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "
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Wind
Seeds
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" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "
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Life
People
Parents
" Dream more than others think practical. "
Howard Schultz
Dream
Practical
Think
" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "
Howard Schultz
Experience
Confidence
I Am
" When you start a company, it's a singular focus. You have the wind at your back. "
Howard Schultz
Start
Focus
Company
" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "
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" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
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Coffee
" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "
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" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
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" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "
Howard Schultz
Purpose
Others
Shallow
" The lifeblood of job creation in America is small business, but they can't get access to credit. "
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Small
America
Business