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" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
Howard Schultz
Leadership
Innovation
Apple
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" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "
Howard Schultz
Age
Family
Health
" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
Howard Schultz
Purpose
Common
People
" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "
Howard Schultz
Values
Create
Culture
" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
Howard Schultz
Media
Trying
Time
" We think of Starbucks not as a coffee company but a media company. "
Howard Schultz
Starbucks
Coffee
Company
" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "
Howard Schultz
Problem
Will
Time
" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "
Howard Schultz
Strong
Growth
Opportunity
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
Howard Schultz
Pay
Trust
Today
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
People
Organization
Decisions
" Anybody can leverage celebrity for profit. "
Howard Schultz
Anybody
Profit
Leverage
" When you start a company, it's a singular focus. You have the wind at your back. "
Howard Schultz
Start
Focus
Company
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "
Howard Schultz
Food
Customer
Experience
" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "
Howard Schultz
Soul
Think
Day
" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "
Howard Schultz
Future
America
People
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
Howard Schultz
Kid
Young
You
" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "
Howard Schultz
Option
Starbucks
Unravel
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
Howard Schultz
People
Result
Balance
" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
Howard Schultz
Meet
I Am
Go
" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
Culture
" I really believe that you cannot use the stock market as a proxy for the economy. "
Howard Schultz
Use
Believe
Economy
" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "
Howard Schultz
You
Entrepreneur
Dream
" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
Howard Schultz
Really
Business
I Am
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
Howard Schultz
Art
Quality
Care
" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "
Howard Schultz
Wind
Seeds
Safety
" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "
Howard Schultz
Father
Job
Money
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
Howard Schultz
People
Parents
Family