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" The response to the Starbucks brand has been phenomenal in our international markets. "
Howard Schultz
Starbucks
Been
Brand
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" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
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" Anybody can leverage celebrity for profit. "
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" Starbucks has changed the rules of engagement for the music industry. "
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" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "
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" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
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" Business leaders cannot be bystanders. "
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" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "
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" Everyone must have a shot at the American Dream. "
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" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "
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" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
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Balance
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" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
Howard Schultz
Growth
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" I think my whole life, because of where I came from, I had a fear of failure. "
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Had
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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
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" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
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People
Parents
Family
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
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Art
Quality
Care
" Dream more than others think practical. "
Howard Schultz
Dream
Practical
Think
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
Technology
People
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
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Mistakes
Support
Think
" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
Howard Schultz
Meet
I Am
Go
" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
Culture
" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "
Howard Schultz
Caffeine
Coffee
Day
" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "
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Walk
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" Great opportunities can be and have been created during tough economic times. "
Howard Schultz
Opportunities
Tough
Economic
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
Howard Schultz
School
Daughter
College
" I'm much more concerned about America than the Democratic Party. "
Howard Schultz
Party
America
Democratic
" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
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Others
True
Coffee
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
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Think
America
China
" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
Howard Schultz
Opportunity
Our
Goal