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" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

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" We need to reinvent food at Starbucks. Less could be more. "

" In many places where coffee is grown, deforestation is a major issue. "

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" I can't imagine a day without coffee. I can't imagine! "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" Anybody can leverage celebrity for profit. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" The challenge of the retail business is the human condition. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" We live in an age where everything is based on the short term. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "