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" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "
Howard Schultz
Connection
People
Experience
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" Anybody can leverage celebrity for profit. "
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" Do I take criticism of Starbucks personally? Of course I do. "
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" I think my whole life, because of where I came from, I had a fear of failure. "
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" I'm a voracious reader. "
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" I always saw myself wanting to do something deemed successful and good at the same time. "
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" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "
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" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "
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" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
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College
" This may sound a bit naive, but I got here by believing in big dreams. "
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" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
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Build
Relationship
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" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "
Howard Schultz
Meaning
Think
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" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
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" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" Business leaders cannot be bystanders. "
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Business
Business Leaders
Leaders
" I think growth covers up mistakes. "
Howard Schultz
I Think
Think
Growth
" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "
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Trust
Confidence
Life
" I love being the underdog. "
Howard Schultz
Being
Underdog
Love
" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "
Howard Schultz
Feeling
Mother
Early
" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "
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Turned
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" A great business has to have a conscience. You have to know who you are and who you are not. "
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Know
Conscience
Business
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
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Mistakes
Support
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" Our history is based on extending the brand to categories within the guardrails of Starbucks. "
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Within
History
Brand
" The response to the Starbucks brand has been phenomenal in our international markets. "
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Starbucks
Been
Brand
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
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Trust
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" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
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People
Result
Balance
" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
Howard Schultz
Never
Mediocrity
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" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "
Howard Schultz
World
Think
Society
" Cutting prices or putting things on sale is not sustainable business strategy. "
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Business
Strategy
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" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
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Experience
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Yourself