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" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

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" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" In many places where coffee is grown, deforestation is a major issue. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" Starbucks represents something beyond a cup of coffee. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" America's leaders need to put their feet in the shoes of working Americans. "

" I'm not losing any sleep over Dunkin Donuts. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" Do I take criticism of Starbucks personally? Of course I do. "

" Great opportunities can be and have been created during tough economic times. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" Everyone must have a shot at the American Dream. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "