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" Everyone must have a shot at the American Dream. "

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" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" I despise research. I think it's a crutch. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" Expect more than others think possible. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "

" I'm a voracious reader. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" In many places where coffee is grown, deforestation is a major issue. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" We need to reinvent food at Starbucks. Less could be more. "

" I love being the underdog. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" Success is best when it's shared. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" Do I take criticism of Starbucks personally? Of course I do. "

" Anybody can leverage celebrity for profit. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "