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" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

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" Most business people today are not going to invest in the uncertainty that exists in America. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" We think of Starbucks not as a coffee company but a media company. "

" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "

" My kids probably started drinking coffee in their late teens. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" I can't imagine a day without coffee. I can't imagine! "

" As Americans, there are very few things we have confidence in. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" Success is best when it's shared. "

" Starbucks represents something beyond a cup of coffee. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" Managing and navigating through a financial crisis is no fun at all. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" We live in an age where everything is based on the short term. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" Expect more than others think possible. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "