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" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
Howard Schultz
Values
People
Want
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" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
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" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
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" Starbucks represents something beyond a cup of coffee. "
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" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
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" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "
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" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
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" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
Howard Schultz
Never
Mediocrity
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" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "
Howard Schultz
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" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "
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People
Relationship
" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
Howard Schultz
Going
Principle
Death
" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
Howard Schultz
Really
Business
I Am
" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "
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People
Hardest
Team
" The lifeblood of job creation in America is small business, but they can't get access to credit. "
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Small
America
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" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "
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Future
Responsibility
Luck
" We think of Starbucks not as a coffee company but a media company. "
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Starbucks
Coffee
Company
" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
Howard Schultz
Purpose
Common
People
" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
Howard Schultz
Leadership
Innovation
Apple
" I'm optimistic about the country; I'm optimistic about the American people. "
Howard Schultz
People
Country
Optimistic
" We live in an age where everything is based on the short term. "
Howard Schultz
Where
Short
Live
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" The response to the Starbucks brand has been phenomenal in our international markets. "
Howard Schultz
Starbucks
Been
Brand
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" As Americans, there are very few things we have confidence in. "
Howard Schultz
Few
Confidence
Very
" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "
Howard Schultz
Me
Discipline
Believe
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
Howard Schultz
Balance
Wind
Up
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
Howard Schultz
People
Result
Balance
" America's leaders need to put their feet in the shoes of working Americans. "
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America
Shoes
Feet
" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
Howard Schultz
Today
People
Pressure
" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "
Howard Schultz
You
Walk
Excitement