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" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

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" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I'm not losing any sleep over Dunkin Donuts. "

" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "

" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" In many places where coffee is grown, deforestation is a major issue. "

" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" Anybody can leverage celebrity for profit. "

" Starbucks represents something beyond a cup of coffee. "

" Don't buy preground coffee. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" I'm much more concerned about America than the Democratic Party. "

" We need to reinvent food at Starbucks. Less could be more. "

" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" The lifeblood of job creation in America is small business, but they can't get access to credit. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "