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" The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker. "

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" Recognizing that female participation in technology is lower than it should be, we are committed to bolstering female tech talent, eliminating obstacles and challenges they face, and fostering diversity. "

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" There are more and more properties joining us to benefit from and leverage our global online marketing expertise. "

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" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "

" Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world. "

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" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "

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" And as a woman, you need to take risks. Don't stay too long in your own swim lane. "

" In the beginning of Booking.com, we were travelling around Europe a lot. Sometimes we'd do five cities in a week. "

" Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture. "

" Traveling is an experience that you can always carry with you. It makes the world come together more so we understand each other better. "

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "

" Many people think we are a technology company, but we are totally customer-led. "

" I found the Internet really fascinating. "

" If you run a global business, it's so important that you understand what happens in each place, and you can't do that remotely. I don't want to go anywhere and leave and not have seen the people who work for us. That doesn't feel good. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" I am a woman, and I am proud to say that I work in technology. But I also recognise that the combination of those two facts puts me in the minority. "

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Work

Woman

" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

" We want to make sure that we have the right products for Chinese people. "

" As CEOs or board members, women are still underrepresented, and that gap is actually growing. "

" What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup. "

" We will invest more into China to make sure that our brand gets more known to Chinese customers. "

" Eventually, people should just say 'give me the best hotel in a certain date in a certain location.' "

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Location

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" I think companies need to take more ownership over the gender gap themselves because if everybody does that, then overall, it will improve. "

" We wanted to go much bigger than anybody else. That's why we've targeted so many countries. "

" As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector. "

" Pack snacks. Food prices once you pass through airport security or within blocks of a major tourist attraction can be double the price. Pack travel-friendly snacks or visit a grocery store in the destination you are visiting to get a better price. "

" Booking.com is one of the biggest translation companies in the world. "

" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "

" From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel. "

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "