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" In the beginning of Booking.com, we were travelling around Europe a lot. Sometimes we'd do five cities in a week. "
Gillian Tans
Sometimes
Week
Beginning
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" There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance. "
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Need
" Both business and leisure travellers are enjoying unprecedented levels of choice. "
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Levels
Both
" From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel. "
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" Not only do we need more women in the technology sector, we also clearly need to refocus energy on improving gender equality in the global economy. "
Gillian Tans
Technology
Women
Equality
" Eventually, we want to be able to say, whether in your own neighborhood or a city across the globe, our technology will be needed to break through barriers - whether it's money, time, languages, or simply choice. "
Gillian Tans
Money
Time
Choice
" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "
Gillian Tans
Think
Curious
Risks
" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "
Gillian Tans
Goal
Travel
Best
" As CEOs or board members, women are still underrepresented, and that gap is actually growing. "
Gillian Tans
Still
Women
Board
" Booking.com has been very good at performance marketing. That's how we grew our business. "
Gillian Tans
Performance
Marketing
Good
" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "
Gillian Tans
Long
Money
Great
" Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology. "
Gillian Tans
Experience
Planning
Technology
" Instead of traveling on a weekend, begin your trip on a Tuesday or Wednesday, which are often the cheapest days to fly. Being flexible with timing can help with savings. "
Gillian Tans
Help
Weekend
Fly
" The mission of Booking is to empower people to experience the world. Whatever people want to do, wherever they want to go, they can book it with us. "
Gillian Tans
People
Experience
Mission
" Technology's great, but you can only be as good in technology as your people are. "
Gillian Tans
Good
You
Technology
" As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector. "
Gillian Tans
Innovation
Opportunity
Technology
" What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup. "
Gillian Tans
Job
Always
Successful
" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "
Gillian Tans
More
Create
Better
" If you look around Booking.com, it's a very gender-balanced company. "
Gillian Tans
Around
You
Company
" Travel is a combination of the personal and the emotional. "
Gillian Tans
Travel
Personal
Emotional
" And as a woman, you need to take risks. Don't stay too long in your own swim lane. "
Gillian Tans
Long
You
Woman
" We are a bottom-up culture, and we need a communications platform that can facilitate that. "
Gillian Tans
Platform
Culture
Facilitate
" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "
Gillian Tans
Loyalty
Help
Doing
" Our mission is to empower people to experience the world. "
Gillian Tans
Experience
People
Mission
" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "
Gillian Tans
Best
Free
Values
" From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing. "
Gillian Tans
Best
Create
Early
" I think companies need to take more ownership over the gender gap themselves because if everybody does that, then overall, it will improve. "
Gillian Tans
Need
Improve
Ownership
" If you're afraid of failure or getting it wrong, you'll never truly innovate or disrupt the market. "
Gillian Tans
Never
Afraid
Failure
" Booking.com started with just a website, but we've always thought of our company as being more than just a website. "
Gillian Tans
Thought
Website
More
" If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer. "
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Customer
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Products