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" We want to make sure that we have the right products for Chinese people. "

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" If you're afraid of failure or getting it wrong, you'll never truly innovate or disrupt the market. "

" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "

" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

" There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on. "

" Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling. "

" Both business and leisure travellers are enjoying unprecedented levels of choice. "

" Pack snacks. Food prices once you pass through airport security or within blocks of a major tourist attraction can be double the price. Pack travel-friendly snacks or visit a grocery store in the destination you are visiting to get a better price. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" In the beginning of Booking.com, we were travelling around Europe a lot. Sometimes we'd do five cities in a week. "

" Employing women is good for business. "

" One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality. "

" An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language. "

" As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector. "

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" We have built out the diversity of our product teams, and we saw the caliber of our testing and experimentation improve significantly. "

" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "

" I travel very light. I never want to check a bag. My only standards are a few sets of clothes, my white sneakers, my blue backpack, and my laptop. I don't have any special things otherwise. "

" I'm a master at getting as much in a day as possible. "

" We know that companies which have more women in leadership positions have a better performance. "

" Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world. "

" On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia. "

" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "

" With any previous transition we made with technology, it hasn't been the case that we need less people. "

" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "

" Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture. "

" Our mission is to empower people to experience the world. "

" I don't think there's ever a wrong answer as long as people are willing to learn, share. You're never done learning. "

" If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer. "

" Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology. "

" Booking.com has been very good at performance marketing. That's how we grew our business. "