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" I think companies need to take more ownership over the gender gap themselves because if everybody does that, then overall, it will improve. "

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" Recognizing that female participation in technology is lower than it should be, we are committed to bolstering female tech talent, eliminating obstacles and challenges they face, and fostering diversity. "

" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "

" We want to make sure that we have the right products for Chinese people. "

" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

" For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space. "

" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "

" Many people think we are a technology company, but we are totally customer-led. "

" If you're afraid of failure or getting it wrong, you'll never truly innovate or disrupt the market. "

" Not only do we need more women in the technology sector, we also clearly need to refocus energy on improving gender equality in the global economy. "

" Things like chatbots, machine learning tools, natural language processing, or sentiment analysis are applications of artificial intelligence that may one day profoundly change how we think about and transact in travel and local experiences. "

" Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities. "

" Eventually, people should just say 'give me the best hotel in a certain date in a certain location.' "

" On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia. "

" With any previous transition we made with technology, it hasn't been the case that we need less people. "

" China's domestic travel is increasing, and that's why we are building our teams here in China. "

" My mother was from an entrepreneurial family and very creative. She always pushed me to take risks, to do things I wouldn't have thought of. "

" Eventually, we want to be able to say, whether in your own neighborhood or a city across the globe, our technology will be needed to break through barriers - whether it's money, time, languages, or simply choice. "

" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "

" Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age. "

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" Traveling changes you as a person. If you buy something, it's so different than if you put your money into traveling. "

" In the beginning of Booking.com, we were travelling around Europe a lot. Sometimes we'd do five cities in a week. "

" Whether you are checking luggage or bringing a carry-on, always weigh and measure your bags to make sure they are below the airline's size and weight restrictions. Excess baggage fees can be costly. Avoid all baggage fees by only bringing a carry-on. "

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

" Booking.com started with just a website, but we've always thought of our company as being more than just a website. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on. "

" We will invest more into China to make sure that our brand gets more known to Chinese customers. "

" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "

" We wanted to go much bigger than anybody else. That's why we've targeted so many countries. "