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" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

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" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

Robert Kotick

Being

Difference

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" It's very easy to criticize the CEO of the market leader. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" The social element has really transformed the gaming experience. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

Robert Kotick

Say

Now

" We have an obligation to provide a return for our shareholders. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" What you do in film and television is really different than what you do in video games. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" I never studied business. It's either in your DNA, or it isn't. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "