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" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

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" We don't view the App Store as a really big opportunity for dedicated games. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" I really like video games, and that passion has never really gone away. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" It's very easy to criticize the CEO of the market leader. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" We have an obligation to provide a return for our shareholders. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" The social element has really transformed the gaming experience. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" I never studied business. It's either in your DNA, or it isn't. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "