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" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

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" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" I never studied business. It's either in your DNA, or it isn't. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" It's very easy to criticize the CEO of the market leader. "

" I've been very, very lucky because I've had so many great mentors. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" We have an obligation to provide a return for our shareholders. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" I really like video games, and that passion has never really gone away. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" I'm not really a music person. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "