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" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

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" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" It's very easy to criticize the CEO of the market leader. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" What you do in film and television is really different than what you do in video games. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" I never studied business. It's either in your DNA, or it isn't. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" I've been very, very lucky because I've had so many great mentors. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" The social element has really transformed the gaming experience. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" I'm not really a music person. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "