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" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

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" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

Robert Kotick

Game

Friends

Business

" I've been very, very lucky because I've had so many great mentors. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" The social element has really transformed the gaming experience. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" I just don't want to pay taxes. "

" What you do in film and television is really different than what you do in video games. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" I really like video games, and that passion has never really gone away. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" I'm not really a music person. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" We have an obligation to provide a return for our shareholders. "