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" The social element has really transformed the gaming experience. "

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" We have an obligation to provide a return for our shareholders. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" I never studied business. It's either in your DNA, or it isn't. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I just don't want to pay taxes. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" I've been very, very lucky because I've had so many great mentors. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" What you do in film and television is really different than what you do in video games. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" I really like video games, and that passion has never really gone away. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "