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" We'd love to see Led Zeppelin on 'Guitar Hero.' "

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" We have an obligation to provide a return for our shareholders. "

" I never studied business. It's either in your DNA, or it isn't. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" The social element has really transformed the gaming experience. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" I'm not really a music person. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" I've been very, very lucky because I've had so many great mentors. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" I just don't want to pay taxes. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "