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" The audience for 'World of Warcraft' is a pretty committed group of players. "

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" I've been very, very lucky because I've had so many great mentors. "

" I'm not really a music person. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" I never studied business. It's either in your DNA, or it isn't. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" I just don't want to pay taxes. "

" It's very easy to criticize the CEO of the market leader. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I really like video games, and that passion has never really gone away. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" The social element has really transformed the gaming experience. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" We have an obligation to provide a return for our shareholders. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "