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" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

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" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" If you're not confused, you're not paying attention. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" Remember my mantra: distinct... or extinct. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" If a window of opportunity appears, don't pull down the shade. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" Test fast, fail fast, adjust fast. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" Everyone has a chance to learn, improve, and build up their skills. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Leaders don't create followers, they create more leaders. "

" Communication is everyone's panacea for everything. "

" Give a lot, expect a lot, and if you don't get it, prune. "