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" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

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" Celebrate what you want to see more of. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" Remember my mantra: distinct... or extinct. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Leaders don't create followers, they create more leaders. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

Change The World

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" A passive approach to professional growth will leave you by the wayside. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" If you're not confused, you're not paying attention. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "