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" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

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" I think it's wonderful to save the world, but you need to be part of the world, too. "

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Test fast, fail fast, adjust fast. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" If you really want to kill morale, have layoffs every two months for the next two years. "

" Leaders understand the ultimate power of relationships. "

" A passive approach to professional growth will leave you by the wayside. "

" If a window of opportunity appears, don't pull down the shade. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Remember my mantra: distinct... or extinct. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" Leaders don't create followers, they create more leaders. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "