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" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

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" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" Remember my mantra: distinct... or extinct. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" All business success rests on something labeled a sale, which at least momentarily weds company and customer. "

" Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence. "

" Everyone has a chance to learn, improve, and build up their skills. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" A passive approach to professional growth will leave you by the wayside. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" Celebrate what you want to see more of. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" If you're not confused, you're not paying attention. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Test fast, fail fast, adjust fast. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Communication is everyone's panacea for everything. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" Leaders understand the ultimate power of relationships. "