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" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

Tom Peters

Well

Two

Tough

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Prove

Theory

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "

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" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

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" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" If you really want to kill morale, have layoffs every two months for the next two years. "

Tom Peters

Morale

Two

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

Tom Peters

Mind

Writing

" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

" One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

Tom Peters

Advice

Giving

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "