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" If you're not confused, you're not paying attention. "

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" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it. "

Change The World

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" If you really want to kill morale, have layoffs every two months for the next two years. "

" Test fast, fail fast, adjust fast. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Leaders don't create followers, they create more leaders. "

" Everyone has a chance to learn, improve, and build up their skills. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Remember my mantra: distinct... or extinct. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" Communication is everyone's panacea for everything. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "