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" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

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" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" Communication is everyone's panacea for everything. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence. "

" Everyone has a chance to learn, improve, and build up their skills. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" Leaders understand the ultimate power of relationships. "

" If you're not confused, you're not paying attention. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Leaders don't create followers, they create more leaders. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" Test fast, fail fast, adjust fast. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" Remember my mantra: distinct... or extinct. "