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" The best leaders... almost without exception and at every level, are master users of stories and symbols. "
Tom Peters
Best
Without
Master
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" Management is about arranging and telling. Leadership is about nurturing and enhancing. "
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" If a window of opportunity appears, don't pull down the shade. "
Tom Peters
Leadership
Down
Window
" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "
Tom Peters
Excellence
Much
Never
" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "
Tom Peters
Prove
Search
Theory
" Design is so critical it should be on the agenda of every meeting in every single department. "
Tom Peters
Meeting
Single
Should
" If you're not confused, you're not paying attention. "
Tom Peters
Confused
You
Paying
" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "
Tom Peters
Leader
Business
First
" If you really want to kill morale, have layoffs every two months for the next two years. "
Tom Peters
Morale
Next
Two
" Leaders don't create followers, they create more leaders. "
Tom Peters
Leaders
Create
Followers
" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "
Tom Peters
Powerful
Want
You
" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "
Tom Peters
Improvement
Design
Business
" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "
Tom Peters
Wisdom
Politics
Community
" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "
Tom Peters
Your
Company
Nuts
" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "
Tom Peters
Small
Passion
People
" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "
Tom Peters
Today
Brand
Accounting
" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "
Tom Peters
You
Find
Going
" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "
Tom Peters
Me
Mind
Writing
" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "
Tom Peters
Challenge
Village
Tools
" Celebrate what you want to see more of. "
Tom Peters
Celebrate
You
Want
" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "
Tom Peters
Workplace
Revolution
Blue-Collar
" Leaders understand the ultimate power of relationships. "
Tom Peters
Understand
Relationships
Power
" Communication is everyone's panacea for everything. "
Tom Peters
Everyone
Everything
Communication
" One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people. "
Tom Peters
Excellence
People
Problems
" Give a lot, expect a lot, and if you don't get it, prune. "
Tom Peters
Expect
You
Prune
" A passive approach to professional growth will leave you by the wayside. "
Tom Peters
Growth
Leave
You
" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "
Tom Peters
Coffee
Passion
People
" Everyone has a chance to learn, improve, and build up their skills. "
Tom Peters
Learn
Everyone
Skills
" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "
Tom Peters
Help
Believe
Good
" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "
Tom Peters
Sides
I See
Passionate
" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "
Tom Peters
Entrepreneur
Person
Success