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" Leaders don't create followers, they create more leaders. "

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" We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments. "

" Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. "

" Remember my mantra: distinct... or extinct. "

" If your company has a clean-desk policy, the company is nuts and you're nuts to stay there. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" 'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much. "

" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Communication is everyone's panacea for everything. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Management is about arranging and telling. Leadership is about nurturing and enhancing. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" A passive approach to professional growth will leave you by the wayside. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "

" The best leaders... almost without exception and at every level, are master users of stories and symbols. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" If a window of opportunity appears, don't pull down the shade. "

" As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" South Africa has all the tools to compete in the new global village - an eager workforce, ready to take on any challenge. "

" Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove. "

" As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca. "