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" If a window of opportunity appears, don't pull down the shade. "

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" My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously. "

" Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse. "

" Remember my mantra: distinct... or extinct. "

" If you're not confused, you're not paying attention. "

" For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. "

" Celebrate what you want to see more of. "

" Test fast, fail fast, adjust fast. "

" The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. "

" Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! "

" Leaders don't create followers, they create more leaders. "

" 'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us. "

" The simple act of paying positive attention to people has a great deal to do with productivity. "

" All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented. "

" The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way. "

" Excellent firms don't believe in excellence - only in constant improvement and constant change. "

" Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. "

" Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. "

" Communication is everyone's panacea for everything. "

" Give a lot, expect a lot, and if you don't get it, prune. "

" Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. "

" I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal. "

" I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens. "

" I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it. "

" Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas. "

" I think it's wonderful to save the world, but you need to be part of the world, too. "

" Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. "

" I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you've got two kids, to start a coffee shop. "

" Vision is dandy, but sustainable company excellence comes from a huge stable of able managers. "

" Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework. "

" The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers. "