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" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

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" The only thing we know about the future is that it will be different. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" The most important thing in communication is hearing what isn't said. "

" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" Rank does not confer privilege or give power. It imposes responsibility. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" When a subject becomes totally obsolete we make it a required course. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" So much of what we call management consists in making it difficult for people to work. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" The computer is a moron. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" Efficiency is doing things right; effectiveness is doing the right things. "

" Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach. "

" Never mind your happiness; do your duty. "

" The purpose of a business is to create a customer. "

" Making good decisions is a crucial skill at every level. "