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" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

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" Efficiency is doing things right; effectiveness is doing the right things. "

" A manager is responsible for the application and performance of knowledge. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Rank does not confer privilege or give power. It imposes responsibility. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach. "

" The best way to predict the future is to create it. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" Plans are only good intentions unless they immediately degenerate into hard work. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" Today knowledge has power. It controls access to opportunity and advancement. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" Making good decisions is a crucial skill at every level. "

" The most important thing in communication is hearing what isn't said. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" Business, that's easily defined - it's other people's money. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" Accept the fact that we have to treat almost anybody as a volunteer. "