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" Making good decisions is a crucial skill at every level. "

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" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" My greatest strength as a consultant is to be ignorant and ask a few questions. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" The purpose of a business is to create a customer. "

" The most important thing in communication is hearing what isn't said. "

" The computer is a moron. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" The best way to predict the future is to create it. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" Never mind your happiness; do your duty. "

" Management is doing things right; leadership is doing the right things. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" The only thing we know about the future is that it will be different. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" When a subject becomes totally obsolete we make it a required course. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

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" Efficiency is doing things right; effectiveness is doing the right things. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "