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" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "

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" The most important thing in communication is hearing what isn't said. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" Making good decisions is a crucial skill at every level. "

" So much of what we call management consists in making it difficult for people to work. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" When a subject becomes totally obsolete we make it a required course. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" Business, that's easily defined - it's other people's money. "

" A manager is responsible for the application and performance of knowledge. "

" Management is doing things right; leadership is doing the right things. "

" The best way to predict the future is to create it. "

" My greatest strength as a consultant is to be ignorant and ask a few questions. "

" The purpose of a business is to create a customer. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" Plans are only good intentions unless they immediately degenerate into hard work. "