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" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

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" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" When a subject becomes totally obsolete we make it a required course. "

" The best way to predict the future is to create it. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. "

" The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "

" Plans are only good intentions unless they immediately degenerate into hard work. "

" The computer is a moron. "

" Making good decisions is a crucial skill at every level. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "

" Business, that's easily defined - it's other people's money. "

" The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

" Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.' "

" Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach. "

" Today knowledge has power. It controls access to opportunity and advancement. "

" A manager is responsible for the application and performance of knowledge. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" So much of what we call management consists in making it difficult for people to work. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" Accept the fact that we have to treat almost anybody as a volunteer. "

" Rank does not confer privilege or give power. It imposes responsibility. "

" The purpose of a business is to create a customer. "

" Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. "

" The only thing we know about the future is that it will be different. "