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" Management by objective works - if you know the objectives. Ninety percent of the time you don't. "

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" The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. "

" The purpose of a business is to create a customer. "

" Efficiency is doing things right; effectiveness is doing the right things. "

" Business, that's easily defined - it's other people's money. "

" Plans are only good intentions unless they immediately degenerate into hard work. "

" We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. "

" Today knowledge has power. It controls access to opportunity and advancement. "

" There is nothing so useless as doing efficiently that which should not be done at all. "

" Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. "

" No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. "

" Most of what we call management consists of making it difficult for people to get their work done. "

" The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product. "

" Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. "

" Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. "

" We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. "

" Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. "

" When a subject becomes totally obsolete we make it a required course. "

" Knowledge has to be improved, challenged, and increased constantly, or it vanishes. "

" The only thing we know about the future is that it will be different. "

" Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. "

" My greatest strength as a consultant is to be ignorant and ask a few questions. "

" Time is the scarcest resource and unless it is managed nothing else can be managed. "

" The productivity of work is not the responsibility of the worker but of the manager. "

" Unless commitment is made, there are only promises and hopes... but no plans. "

" Never mind your happiness; do your duty. "

" The best way to predict the future is to create it. "

" People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. "

" The computer is a moron. "

" Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs. "