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" I studied broadcast journalism at Pepperdine University. After a short career in television with MTV and later on at FX Network, I found my true calling in Eventbrite. "

Julia Hartz

Journalism

Short

Career

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" People are multi-dimensional and crave a multi-sensory experience. "

" If you're going to be an entrepreneur, most likely you're going to be Type A - stubborn. "

" Live experiences are more than fundamental - they're transformative. "

Julia Hartz

Than

Experiences

" Getting to profitability does not mean all our problems are solved. "

" The majority of our happiness at work is determined by the people who surround us. Strong teams produce more content, launch more products, and sign more contracts. And most importantly, they have fun doing it. "

" As with any other crucial aspect of a growing business, you need the right technology and tools. "

" Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen. "

" The beauty of being co-founders with your spouse is that we run our business and family together. "

" The gender parity is something that has been organic to Eventbrite since we started building a team. "

" During college, in Los Angeles, I interned all over Hollywood. Development roles appealed to me; they were a perfect blend of business and creativity. "

Julia Hartz

Over

Creativity

" I'm thrilled to share the story of my journey in building Eventbrite and what I've learned along the way as a working mother and entrepreneur. "

" I think entrepreneurship is combining a passion with the tenacity to problem-solve and the fearlessness to fail. "

" Great leadership and great companies aren't built overnight, and they're not built without capital. And capital can sometimes be counter-productive to building a great culture. "

" Humans want to know the hierarchy; it's important for there to be one leader. "

" Legacies are built on the practices of your company. "

" It's incredibly important to be - once you do have a product - acutely observational about the trends. "

" I get extremely detail-oriented. In my most stressed-out days, I get way more focused on those details than anyone should be. "

" I think there's real value in having a founder CEO. Obviously, I'm biased, but I'm driven by a purpose and a mission and a vision, not just profits. "

" I encourage women who are starting families to think about the five-year horizon. The first few years of parenthood are really hard, but if you stick it out, it gets easier. "

" What I didn't appreciate about myself is that I'm good at coaching leaders. "

" I think there's a fine line, and once you cross it, you are in a dangerous territory of overhyping your company, your service, and your product and sort of under-delivering. But I think we probably could have been a little more overtly confident in the early days. "

" I live, breathe, and die by what kind of company we're creating. "

" Showing that you consistently have their best interests at heart not only motivates your people to do their best work; it also builds goodwill that you may need to draw on when the going gets tough and you have to lean on one another to find the horizon. "

" Being productive at work is rewarding, and feeling supported, challenged, and appreciated allows us to be our most efficient selves. "

Julia Hartz

Work

Appreciated

" In television, things move quite slowly. It can take years to get a show off the ground. "

" I didn't play any extreme sports growing up. I never surfed, and I grew up in Santa Cruz. I was very good at doing what I was told, taking direction, and staying middle of the road. I mean, they called me 'grandma' in college. "

" One of the biggest mistakes that founders can make is doing something that maybe seems like a great idea, and seems like a good use of time, but actually isn't measurable, significant, incremental growth. "

" I think a universal feeling that we all share is that live experiences create indelible memories. "

" Our team finds motivation in knowing that we're transforming the ticketing industry, this notion that we're bringing democratization to an industry and disrupting it using technology. "

" Millennials are the experiences generation. "