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" If you're afraid of failure or getting it wrong, you'll never truly innovate or disrupt the market. "

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" We believe in global scalability with local relevance. "

" China's domestic travel is increasing, and that's why we are building our teams here in China. "

" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "

" We want to make sure that we have the right products for Chinese people. "

" There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on. "

" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "

" On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia. "

" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "

" Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling. "

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

" Our mission is to empower people to experience the world. "

" People always travel no matter what. "

" I don't think there's ever a wrong answer as long as people are willing to learn, share. You're never done learning. "

" Technology's great, but you can only be as good in technology as your people are. "

" Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture. "

" What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup. "

" Traveling is an experience that you can always carry with you. It makes the world come together more so we understand each other better. "

" Instead of traveling on a weekend, begin your trip on a Tuesday or Wednesday, which are often the cheapest days to fly. Being flexible with timing can help with savings. "

" Booking.com has been very good at performance marketing. That's how we grew our business. "

" Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world. "

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" I travel very light. I never want to check a bag. My only standards are a few sets of clothes, my white sneakers, my blue backpack, and my laptop. I don't have any special things otherwise. "

" One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality. "

" Booking.com started with just a website, but we've always thought of our company as being more than just a website. "

" Traveling changes you as a person. If you buy something, it's so different than if you put your money into traveling. "

" There are more and more properties joining us to benefit from and leverage our global online marketing expertise. "

" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "

" Employing women is good for business. "

" Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age. "

" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "