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" With any previous transition we made with technology, it hasn't been the case that we need less people. "

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" Travel is a combination of the personal and the emotional. "

" From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing. "

" I think companies need to take more ownership over the gender gap themselves because if everybody does that, then overall, it will improve. "

" Our mission is to empower people to experience the world. "

" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "

" We will invest more into China to make sure that our brand gets more known to Chinese customers. "

" From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel. "

" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "

" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "

" Traveling is an experience that you can always carry with you. It makes the world come together more so we understand each other better. "

" There's no point being at the airport longer than needed. "

" The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker. "

" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

" Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality. "

" What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup. "

" Eventually, we want to be able to say, whether in your own neighborhood or a city across the globe, our technology will be needed to break through barriers - whether it's money, time, languages, or simply choice. "

" I don't think there's ever a wrong answer as long as people are willing to learn, share. You're never done learning. "

" Both business and leisure travellers are enjoying unprecedented levels of choice. "

" We want to make sure that we have the right products for Chinese people. "

" When you start very young and you start to work, you're going to fail. That's how you learn. "

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

" Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology. "

" Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities. "

" There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on. "

" There are more and more properties joining us to benefit from and leverage our global online marketing expertise. "

" An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language. "

" There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance. "

" Technology's great, but you can only be as good in technology as your people are. "