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" Booking.com has been very good at performance marketing. That's how we grew our business. "
Gillian Tans
Performance
Marketing
Good
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" As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector. "
Gillian Tans
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Opportunity
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" I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself. "
Gillian Tans
Think
Curious
Risks
" For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space. "
Gillian Tans
Dresses
Shoes
Up
" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "
Gillian Tans
More
Create
Better
" The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker. "
Gillian Tans
Me
Think
You
" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "
Gillian Tans
Long
Money
Great
" Traveling changes you as a person. If you buy something, it's so different than if you put your money into traveling. "
Gillian Tans
Changes
Person
You
" Our mission is to empower people to experience the world. "
Gillian Tans
Experience
People
Mission
" We believe in global scalability with local relevance. "
Gillian Tans
Global
Relevance
Believe
" Typically, I get to the office around eight o'clock. I have a very mixed schedule, and I always try to keep time for things that are not planned. You need time for whatever might pop up in the week. "
Gillian Tans
You
Time
Week
" We know that companies which have more women in leadership positions have a better performance. "
Gillian Tans
Leadership
Performance
Know
" We want to make sure that we have the right products for Chinese people. "
Gillian Tans
Sure
People
Products
" And as a woman, you need to take risks. Don't stay too long in your own swim lane. "
Gillian Tans
Long
You
Woman
" Whether you are checking luggage or bringing a carry-on, always weigh and measure your bags to make sure they are below the airline's size and weight restrictions. Excess baggage fees can be costly. Avoid all baggage fees by only bringing a carry-on. "
Gillian Tans
Only
Always
You
" My mother was from an entrepreneurial family and very creative. She always pushed me to take risks, to do things I wouldn't have thought of. "
Gillian Tans
Mother
Risks
Thought
" We are a bottom-up culture, and we need a communications platform that can facilitate that. "
Gillian Tans
Platform
Culture
Facilitate
" I found the Internet really fascinating. "
Gillian Tans
Really
Internet
Found
" I'm a master at getting as much in a day as possible. "
Gillian Tans
Possible
Day
Much
" As CEOs or board members, women are still underrepresented, and that gap is actually growing. "
Gillian Tans
Still
Women
Board
" When you start very young and you start to work, you're going to fail. That's how you learn. "
Gillian Tans
Start
Fail
Young
" China's domestic travel is increasing, and that's why we are building our teams here in China. "
Gillian Tans
Here
Travel
Our
" Travel is a combination of the personal and the emotional. "
Gillian Tans
Travel
Personal
Emotional
" In the beginning of Booking.com, we were travelling around Europe a lot. Sometimes we'd do five cities in a week. "
Gillian Tans
Sometimes
Week
Beginning
" Employing women is good for business. "
Gillian Tans
Employing
Business
Good
" With any previous transition we made with technology, it hasn't been the case that we need less people. "
Gillian Tans
Need
Technology
Transition
" One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality. "
Gillian Tans
Price
Tools
Business
" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "
Gillian Tans
Advice
Looking
Looking Back
" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "
Gillian Tans
World
Business
Help
" The mission of Booking is to empower people to experience the world. Whatever people want to do, wherever they want to go, they can book it with us. "
Gillian Tans
People
Experience
Mission
" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "
Gillian Tans
Goal
Travel
Best